Newspaper Advertising Size | Newspaper Front Page Ad Cost In Hindustan Times

Newspaper advertising is one of the most effective ways to reach a wide range of customers in one go. Through this, a business gets a local, regional, and national level Hindustan Times is one such newspaper that is read by multiple numbers of users in India. The newspaper is usually high in demand valued for years. It is why due to the high standard of the paper, it is a little expensive to get ads published in this newspaper.  Businesses that have a high budget for advertising can always manage to get their ads printed, whether on the front page, inner pages, or back page of the newspaper. If you own a business and are looking for the Newspaper front page ad cost in Hindustan times, then read further to get details about the same.

 

About Hindustan Times:

Hindustan Times is one of the leading English daily newspaper in India. It has started in the year 1924 during the times of the Indian Independence Movement. The newspaper is read by around 3.7 million people in India, who look up to the newspaper for information, news, analysis, and entertainment. The newspaper is greatly recognized by customers and advertisers, especially, across North India.

What does the Newspaper front page ad cost?

The average cost of getting an ad printed on the front page of the newspaper depends on a range of factors. It includes:

 

• Location of the publication
• Circulation of the paper 
• Size of the ad
• Date and Day of publishing
• Frequency
• Quality of the ad- black and white or colored

The advertising cost in the Hindustan Times newspaper ranges from INR 300 to INR 30 lakhs. The cost of the ad will vary as per the advertising option and the city in which you want to publish the ad. 

 

Display ads- charged. In Rupees per square centimeter.

 

The rates will also vary depending on the pages. For instance, premium charges must get levied for advertising on the Front Page, Back Page, or Page 3 of the Hindustan Times newspaper.

 

Newspaper Advertising Size

 

Most of the time, while intending to give a Newspaper front page ad, the size of the ad is one of the main factors. The size of the ad affects the cost directly. So most of the business owners decide the size based on their pricing budget. 

Types of the ad in Newspapers:

There are two main types of ads- Classified ads and Display ads. These two get divided into sub-categories. So the different types of ads published in the Hindustan Times newspaper is divided into categories like Real estate, Rental, Matrimonial, Recruitment, Lost and Found, Vehicle, Name Change, Financial results, tender notice, Obituary, Services, Astrology, Business, Education, Travel, and others. 

Customers can choose the desired ad category as per their choice. Note that the category that you choose must be relevant to the type of your business so that desired results achieved. It will not only improve the branding but will improve the sale of your product and services. However, the price of the ad will vary depending on the chosen category. Charges apply at a fixed price.

 

Criteria for Publishing the ads:

 

The Newspaper front page advertisement cost in Hindustan Times vary in terms of the location. The Hindustan Times classifieds are more popular in states like Delhi, Chandigarh, and Mumbai. Interested people must make the booking two days before the publication date. 

However, it is notable that classifieds published on Saturdays and Sundays usually get a better response. Although, the publishing is open for every Day of the week. 

The format of the ad creative should submit in high resolution like PDF, TIFF, or PSD. You can immediately book online to get your ad published on the desired date. 

Factors Affecting Newspaper Front Page Advertisement Cost 

A variety of factors determine the cost of newspaper advertising. Have a look at them and read how they impact the pricing. 

 

• Circulation of the newspaper: The higher the circulation of the newspaper, the more you will pay for the ad. It is because a higher circulation indicates a high brand value of the print paper, and it also hints at a high readership. So the business owner will get a wide reach if the ad has published in a particular newspaper.

 

• Newspapers also, specify readership instead of circulation. However, you must go for the circulation number as it is the more appropriate way of deciding the pricing of the ad. While readership numbers will include all members of a household who read the newspaper, but the circulation will count it as one only.

 

• Size and Color of the ad: A large ad will cost you more money than a small one. It will take more space in the newspaper, so you have to pay more for that. Also, if you want to publish a colored ad, it will cost a little more than the black and white ad. 

 

• A number of times the ad is published: If you want the ad to be published multiple times, the overall cost of the ad will increase. However, for an individual ad, the pricing will be lesser. 
• Day of the week: If you want to publish the ad on Sunday, then you must pay more money for that. Sunday, being a holiday is considered a good day to capture the attention of the customers, so it will cost you more money than a regular weekday. 

• Section of the paper: If you want to get your ad published in the main section, then you need to pay more money. While ads in the travel or sports section, which are specific, are relatively cheaper. 

Conclusion:

The Newspaper front page advertisement is a great way to promote your business. Most of the time, small and medium-sized enterprises opt for this method to offer their products and services to potential customers. So don't hesitate to go for this advertising medium and improve the branding of your organization and its products.