Who Are the Most Powerful Couple Brands in India?
Recently, a survey has been carried out by IIHB, a Mumbai-Based brand, on
celebrity couples from various businesses like sports and entertainments to
choose the power couples. The brand has used 25 parameters based on which they
were selected. The report has listed out the name of six power couples.
The main objective of carrying out this survey is to enhance the return by choosing the right couples for their brand.
The top position is attained by the Virat
Kohli and Anushka Sharma based on the parameter - Made for Each other,
second position by Ranveer Singh and Deepika Padukone and third by Akshay Kumar
& Twinkle Khanna.
Here we are providing the top list of power
couples along with the brand value to make you aware of how they are impacting
the brand values and gaining high values by associating with them. Some of the
attributes based on which these power couples have got top rank are respected,
trustworthiness, styles, and uniqueness. Brand plays an inescapable role in the success of a business so if you are looking for a brand
marketing agency in Delhi then feel free to Contact Creative thinks
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Virat Kohli & Anushka Sharma
· Virushka has attained the first position in the list of
most power couples in India. They got this position based on the
"MFEO" parameter. Anushka Sharma is the A-List Bollywood actress who
is the third-highest actor in the female category. And Virat Kohli is the Captain
of the cricket team of India.
· If we talk about Virushka, it is like a dream come true
to see them together as a single world – one from Bollywood and other from the
sport. Indians are very passionate with this couple. They have been seen
together in the ads of Google duo as well as Myntra and showed their goofy
relation on the screen recently. The duo is associated with many leading brands
as well and they are earning a lot of benefits from them.
· The brand value of Virushka is about $200 million.
Virat Kohli is the star in terms of brand endorsement and it is the only person
who signs a deal with PUMA worth Rs 10 billion.
Ranveer Singh & Deepika Padukone
· The duo is a traditional couple after Abhishek and
Aishwarya Rai. Both together have 40 brands in their lap. Ranveer Singh is
associated with 20 brands which he endorses and charges between Rs 30 – 40
million per ad. Among the actress, Deepika Padukone is top in terms of
endorsements and associated with 18 brands.
Akshay and Twinkle
· Among all the couples, this couple is quite different
in terms of style and another perspective. If Akshay is top earner, at other
part twinkle is also able to fetch positions as she is a famous writer and
columnist now as she published two books. The duo has endorsed Basmati Rice
recently.
The other power couples who got positions
in the lists are Ranbir and Alia, Abhishek and Aishwarya Rai, and Saif and
Kareena as well. Here Ranbir and Alia are the new entrants who soon will be seen
in a movie together to be released. Recently we have seen the couples in
Flipkart ads. They are earning high perks together as per sources.
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Ranbir Kapoor & Alia Bhatt
· It was Flipkart who brought the first time as a couple
together before they turned into a couple. Some parameters based on which they
got high rank are uniqueness, charm, Style as well as prestigious and cuteness,
etc. Owing playboy image of the Ranbir Kapoor, this rank slide downs to the low
level.
· Both will be seen soon together in the film Brahmastra.
Alia's success rate is high as against to Ranbir Kapoor, that's why most of the
brands want to associate her with his brand for the endorsements.
· As per the report, the Alia Bhatt brand value is worth
$9810700. She is associated with some of the topmost
brands of India like Make
My Trip, Nokia, etc. And as per the report of Duff and Phelps, the brand
value of the Ranbir Kapoor is worth Rs 1.39 billion. The estimated brand value
of Ranbir & Alia is about Rs 2.77 billion.
Saif & Kareen
· Saif and Kareena Kapoor are associated with two huge
brands. In some parameters, they scored high ranks in terms of prestigious and Up-to-date
but slides down in some parameters like trustworthy, reliability when evaluated
by an IIHB brand for power couples.
Abhishek& Aishwarya Rai
· Initially, they are perfect in all ways as per
parameters like traditional, straightforward and UpToDate and scored high
ranks. But this rank slides down soon in most of the parameters like trust
& reliability.
· A couple of years back they had been seen in a Prestige
ad working as a couple. But along this, they are quite busy now in their
upcoming movie shooting.
Some couples who are not on the list which
you might be expecting in the list of top power couples that are Sharukh Khan & Gauri Khan. Based on
some parameters the power couples have been selected which are thoroughly
analyzed and provided top ranks. Now you have the final list out of power couples in which top position has been attained by
Virushka.
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