Who Are the Most Powerful Couple Brands in India?

Recently, a survey has been carried out by IIHB, a Mumbai-Based brand, on celebrity couples from various businesses like sports and entertainments to choose the power couples. The brand has used 25 parameters based on which they were selected. The report has listed out the name of six power couples.




The main objective of carrying out this survey is to enhance the return by choosing the right couples for their brand. The top position is attained by the Virat Kohli and Anushka Sharma based on the parameter - Made for Each other, second position by Ranveer Singh and Deepika Padukone and third by Akshay Kumar & Twinkle Khanna.

Here we are providing the top list of power couples along with the brand value to make you aware of how they are impacting the brand values and gaining high values by associating with them. Some of the attributes based on which these power couples have got top rank are respected, trustworthiness, styles, and uniqueness. Brand plays an inescapable role in the success of a business so if you are looking for a brand marketing agency in Delhi then feel free to Contact Creative thinks media

Virat Kohli & Anushka Sharma






·   Virushka has attained the first position in the list of most power couples in India. They got this position based on the "MFEO" parameter. Anushka Sharma is the A-List Bollywood actress who is the third-highest actor in the female category. And Virat Kohli is the Captain of the cricket team of India. 




·   If we talk about Virushka, it is like a dream come true to see them together as a single world – one from Bollywood and other from the sport. Indians are very passionate with this couple. They have been seen together in the ads of Google duo as well as Myntra and showed their goofy relation on the screen recently. The duo is associated with many leading brands as well and they are earning a lot of benefits from them.

· The brand value of Virushka is about $200 million. Virat Kohli is the star in terms of brand endorsement and it is the only person who signs a deal with PUMA worth Rs 10 billion.

Ranveer Singh & Deepika Padukone



·   The duo is a traditional couple after Abhishek and Aishwarya Rai. Both together have 40 brands in their lap. Ranveer Singh is associated with 20 brands which he endorses and charges between Rs 30 – 40 million per ad. Among the actress, Deepika Padukone is top in terms of endorsements and associated with 18 brands.
Akshay and Twinkle

· Among all the couples, this couple is quite different in terms of style and another perspective. If Akshay is top earner, at other part twinkle is also able to fetch positions as she is a famous writer and columnist now as she published two books. The duo has endorsed Basmati Rice recently.




The other power couples who got positions in the lists are Ranbir and Alia, Abhishek and Aishwarya Rai, and Saif and Kareena as well. Here Ranbir and Alia are the new entrants who soon will be seen in a movie together to be released. Recently we have seen the couples in Flipkart ads. They are earning high perks together as per sources.


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Ranbir Kapoor & Alia Bhatt




·   It was Flipkart who brought the first time as a couple together before they turned into a couple. Some parameters based on which they got high rank are uniqueness, charm, Style as well as prestigious and cuteness, etc. Owing playboy image of the Ranbir Kapoor, this rank slide downs to the low level.

· Both will be seen soon together in the film Brahmastra. Alia's success rate is high as against to Ranbir Kapoor, that's why most of the brands want to associate her with his brand for the endorsements. 




· As per the report, the Alia Bhatt brand value is worth $9810700. She is associated with some of the topmost brands of India like Make My Trip, Nokia, etc. And as per the report of Duff and Phelps, the brand value of the Ranbir Kapoor is worth Rs 1.39 billion. The estimated brand value of Ranbir & Alia is about Rs 2.77 billion.
Saif & Kareen

·  Saif and Kareena Kapoor are associated with two huge brands. In some parameters, they scored high ranks in terms of prestigious and Up-to-date but slides down in some parameters like trustworthy, reliability when evaluated by an IIHB brand for power couples.



Abhishek& Aishwarya Rai



·  Initially, they are perfect in all ways as per parameters like traditional, straightforward and UpToDate and scored high ranks. But this rank slides down soon in most of the parameters like trust & reliability.

·  A couple of years back they had been seen in a Prestige ad working as a couple. But along this, they are quite busy now in their upcoming movie shooting.




Some couples who are not on the list which you might be expecting in the list of top power couples that are Sharukh Khan & Gauri Khan. Based on some parameters the power couples have been selected which are thoroughly analyzed and provided top ranks. Now you have the final list out of power couples in which top position has been attained by Virushka.    

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